The View from the Shard | Graphic Kitchen | Creative Design Agency in London, UK

Challenges

Despite being a premium tourist spot, The Shard needed to reimagine its drinking experience to ensure London’s iconic tower had a cocktail menu as captivating as its views. Celebrating their 10 year anniversary, the client called for a refreshed drinks selection - one that would mirror the grandeur and charm of the Capital itself. With our flair for creating irresistible menus, we strived to honour this special occasion and boost engagement with the venue’s brand.

Solution

Guided by the client’s vision, we developed a new drink selection that showcased the distinctive views The Shard has to offer. Crafting cocktails named after London’s famous landmarks, we created a menu that hooked tourists and locals alike. Our team united with a talented artist to create bespoke watercolour paintings of the cocktails, bringing our alluring descriptions to life and compelling even the most reserved sightseers to eagerly pause for a celebratory drink. By harnessing the special event’s excitement through our work, the client enjoyed a 10-20% spike in per-head spend and an all-time high in bookings.

Visual Hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.

Components

From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.