A restaurant’s menu design is one of the most important internal marketing tools — it educates guests about the experience they’re about to have and offers an instant snapshot of the brand. As the one piece of communication every guest will read, an appealing, clean, and well-structured menu is essential. The content itself is equally vital; it must have personality, spark excitement, and reflect the restaurant’s theme and vibe. Once guests have absorbed the style and atmosphere of your venue, they’re presented with the words that explain your food, articulate your story, and bring your vision and mission to life. The design and content must work in perfect harmony to create this connection, forming the ideal marriage that gets customers excited, engaged, and ready to order.