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Graphic kitchen
since 2014
Brand Design & Development
A creative agency, based in Central London
We will create a comprehensive playbook or stylesheet — often known as a style guide or brand guidelines — which is an essential asset for any business. As specialists in restaurants and hotels, we understand how crucial it is for teams and designers to have a clear document that outlines exactly how your brand elements should be used. When launching or scaling a hospitality brand, consistency and professionalism are everything. Your brand is just as important as the product or service you deliver. We help design and develop a brand that stands the test of time, remains scalable, and can grow confidently with your business.
Graphic Kitchen
Our
Process
Our guiding principles are rooted in creating a culture of warmth and belonging, where everyone is welcome. As specialists in restaurants and hotels, we act with courage, challenge the status quo, and constantly seek new ways to grow and elevate guest experiences. We trust each other, our clients trust us, and we deeply believe in the work we do.
01
Strategic Briefing
02
Brand Strapline Development
03
Brand Naming & Identity Creation
04
Three Brand Concepts
05
Mood Board & Creative Direction
06
Initial Drafts & Concept Development
07
Computer-Generated Design
08
Finalisation & Client Tweaks
09
Brand Playbook & Guidelines
15%
Increase in sales*
When your brand looks, feels, and performs better, guests spend more. Through strategic menu engineering, elevated brand storytelling, curated visual design, and data-led user journeys, we help hospitality brands unlock higher average guest spend, proving that a refined brand experience isn’t cosmetic — it’s commercial.
200%
Increase in footfall*
From Google Maps optimisation to hyper-local campaigns and social presence building, we transform online visibility into real-world footfall by aligning brand identity, search behaviour, and intent-based marketing. This helps venues attract new audiences and turn browsers into booked covers — delivering true visibility, credibility, and conversions.
30%
Increase in social activity*
Your social channels are your digital shopfront — and we amplify them with strategy, storytelling, and scroll-stopping creative. Our content frameworks increase engagement, grow communities, and build a constant demand loop for your venue, proving that stronger content delivers more reach, more conversation, and ultimately more bookings.
