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Graphic kitchen
since 2014
Brand Strategy & Competitor Analysis
A creative agency, based in Central London
Brand positioning is the strategy used to create a unique and memorable impression in the minds of customers and within the marketplace. As specialists in restaurants and hotels, we ensure your brand positioning is desirable, specific, clear, and truly distinctive — setting you apart from competitors and establishing a compelling identity that guests instantly connect with.
Graphic Kitchen
Our
Process
Our guiding principles are rooted in creating a culture of warmth and belonging, where everyone is welcome. As specialists in restaurants and hotels, we act with courage, challenge the status quo, and constantly seek new ways to grow and elevate guest experiences. We trust each other, our clients trust us, and we deeply believe in the work we do.
01
History and Inspiration Behind the Brand
02
Market & Competitor Analysis
03
Target Audience Profiling
04
Mission Statement Development
05
Vision Statement Creation
06
Brand Values Identification
07
Tone of Voice Exploration
08
Visual Identity Direction
09
Brand Positioning Analysis
10
Storytelling Frameworks
11
SWOT Analysis
15%
Increase in sales*
When your brand looks, feels, and performs better, guests spend more. Through strategic menu engineering, elevated brand storytelling, curated visual design, and data-led user journeys, we help hospitality brands unlock higher average guest spend, proving that a refined brand experience isn’t cosmetic — it’s commercial.
200%
Increase in footfall*
From Google Maps optimisation to hyper-local campaigns and social presence building, we transform online visibility into real-world footfall by aligning brand identity, search behaviour, and intent-based marketing. This helps venues attract new audiences and turn browsers into booked covers — delivering true visibility, credibility, and conversions.
30%
Increase in social activity*
Your social channels are your digital shopfront — and we amplify them with strategy, storytelling, and scroll-stopping creative. Our content frameworks increase engagement, grow communities, and build a constant demand loop for your venue, proving that stronger content delivers more reach, more conversation, and ultimately more bookings.
