The Steam Bar | Graphic Kitchen | Creative Design Agency in London, UK

Challenges

As a completely new entrant to the market, The Steam Bar needed a distinctive and purpose-led digital presence that matched the uniqueness of their brand. A luxury haircare company rooted in Black beauty traditions, The Steam Bar redefines textured haircare through skinification and the power of steam. Their vegan, cruelty-free formulations are created to nourish, protect, and transform curly, coily, and natural hair.While the brand was strong in vision, they struggled to find a digital partner who could not only build a high-performing online store, but also guide them from startup stage through to launch and beyond.

Solution

We built a fully bespoke Shopify experience that reflected the brand’s premium positioning and innovative approach to textured haircare. Working hand-in-hand with their brand development team, we applied our proven methodology to design a seamless, intuitive customer journey.Shopify was selected as the platform of choice for its robust automation tools, easy scalability, and effortless integration with both online and offline sales channels. The result was a beautifully crafted e-commerce site that enabled The Steam Bar to sell faster, operate more efficiently, and maintain consistently high engagement across touchpoints.

Visual Hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.

Components

From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.