Seven by Allen | Graphic Kitchen | Creative Design Agency in London, UK

Challenges

Seven by Allen was built around a distinctive culinary concept created by Maria and Allen, bringing together Filipino heritage with British and European influences to create a dining experience that did not fit neatly into a conventional restaurant category. The menu reflected this fusion, combining Filipino favourites such as Chicken Adobo, Longanisa, Sisig Pork Tacos and Pandesal with dishes including Gressingham Duck, braised lamb, risotto and a traditional Full English breakfast. While the food had a clear point of difference, the existing brand and digital presence were not communicating the concept strongly enough. Maria and Allen approached Graphic Kitchen to help reposition Seven, create a more recognisable identity and introduce the restaurant to a wider audience. The challenge was to build a brand that celebrated its Filipino roots without restricting the restaurant to a single cuisine, while creating greater consistency across the customer experience and strengthening its visibility both online and locally.

Solution

We began by repositioning Seven by Allen around the individuality of its food and the story behind the restaurant, developing a refreshed brand identity that provided a stronger foundation for its next stage of growth. The new identity was activated across the restaurant and its marketing, creating greater consistency between how customers discovered Seven online and the experience they encountered at the venue. Food photography was used to showcase the breadth and personality of the menu, providing a strong visual content library for the website, social media and ongoing marketing. We designed and developed a new website that communicated the concept more clearly and gave customers a stronger digital journey from discovery through to visiting the restaurant. Alongside this, we delivered social media marketing, SEO and Google Maps marketing to improve local visibility, build brand awareness and help Seven reach customers actively looking for somewhere new to eat. By connecting the brand, photography, website and digital marketing, we created a more cohesive platform for Seven by Allen, one that celebrated Maria and Allen's distinctive approach to food while helping the restaurant attract a broader audience and build stronger local awareness.

Visual Hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.

Components

From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.