Rasa Street | Graphic Kitchen | Creative Design Agency in London, UK

Challenges

With lines stretching out the door of his Indian restaurant, the esteemed Das Sreedharan was inspired to rise to the demand and expand into a new venture. Harnessing our flair for brand innovation, we partnered with the client to pioneer a spin-off street food alternative that offered something new while keeping his charm front and centre.

Solution

Fueled by the client's passion, we sculpted a brand narrative that blended age-old principles with modern sparks. Our team developed an evocative yet easy-to-follow menu, capturing the essence of Rasa Street's pescatarian twist on Indian classics. Drawing inspiration from the venue’s lively ambiance, we brought the website to life as a digital companion, keeping the design consistent with the restaurant's style. Since our collaboration, local foodies keep coming back for more, smashing sales targets by 20% and inspiring the client to expand his chain even further.

Visual Hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.

Components

From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.