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Graphic kitchen
since 2014
Olimera
Challenges
Olimera is a Mediterranean-inspired concept rooted in warmth, simplicity, and togetherness. From slow mornings with coffee and pastries to vibrant brunches and evenings filled with bold flavours, wine, and good company, the brand was always intended to feel timeless, welcoming, and deeply connected to its community.
When we were brought in, Olimera already had a strong idea at its core, but it needed a refined brand identity that could fully express its spirit and resonate with the Northwood audience. Before any design work began, we immersed ourselves in the guest journey — understanding how people would experience the space, interact with the brand, and return again and again. The challenge was to create an identity that felt authentic to the Mediterranean while remaining relevant, flexible, and enduring.
Solution
We developed a considered brand identity that captured Olimera’s ethos and translated seamlessly across all touchpoints. A complementary colour palette was curated to align naturally with the interior design, while carefully selected typography ensured clarity, warmth, and consistency across both digital and print applications. Every element was designed with longevity in mind, allowing the brand to evolve without losing its core character.
To support activation and growth, we created a comprehensive brand playbook that now underpins all marketing, social media, PR, and communications. This ensured Olimera could be expressed with confidence and cohesion wherever it appeared — from menus and signage to online platforms — resulting in a brand that feels effortlessly Mediterranean, locally rooted, and built to last.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
