.png){kind=small}
Graphic kitchen
since 2014
Miradora Rooftop Bar & Restaurant
Challenges
Perched high above the city, Miradora is a rooftop bar where the soul of Mexican cuisine meets sky-high elegance. The concept promises a seductive fusion of bold flavours, modern craft, and elevated dining — a place where every dish, every sip, and every moment is designed to awaken the senses. With sweeping views of the West End, Miradora invites guests into a world of discovery, where vibrant colours, smoky undertones, and deep, earthy notes ignite the palate. Whether sipping a Tequila Negroni against the glowing skyline or sharing indulgent tacos with friends, the experience is a celebration of Mexico’s rich culinary artistry. Bienvenidos a Miradora.As this new concept prepared to launch in Piccadilly, the team needed a way to translate the essence of modern Mexico into a compelling brand experience for guests. While the foundations of the brand already existed, they required support in bringing it to life through menu designs, marketing collateral, post templates, and outdoor advertising — all of which needed to feel authentic, contemporary, and aligned with the venue’s interiors and atmosphere.
Solution
We began by immersing ourselves in the brand’s visual language and carefully weaving in a distinctly Mexican aesthetic that complemented the rooftop setting. The menu design became the anchor for the entire creative direction, setting the tone for colour palettes, typography, textures, and graphic elements. Once this foundation was established, we expanded the visual identity across a wide range of brand activation materials.From posters and outdoor banners to digital assets, newsletter designs, and social media content, we crafted every touchpoint to create a cohesive and immersive guest experience. The result was a fully realised brand expression that felt authentic, vibrant, and unmistakably Miradora — ensuring that every visit, from the first glance to the final sip, captured the spirit of Mexico in the heart of London.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
