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Graphic kitchen
since 2014
Harry Ramsden
Challenges
Harry Ramsden’s story began in 1928, when Harry opened a modest wooden hut in Guiseley, West Yorkshire, driven by little more than a passion for great fish and chips. His golden batter, hand-cut fluffy chips, and warm hospitality quickly became the foundation of a beloved British institution. In 1952, the brand made history with “The Big Fry” — celebrating its 21st anniversary by serving more than 10,000 portions in a single day, a world record at the time. Crowds gathered for music, entertainment, and the unmistakable taste that cemented Harry Ramsden’s place in British cultural heritage.For generations, Harry Ramsden’s has been more than a restaurant. It has been part of the nation’s collective memory — a place where families travelled to create traditions, where children grew up with familiar characters like Sooty and Sweep, and where seaside days were never complete without a portion of world-famous fish and chips. Nearly a century later, the brand continues to uphold Harry’s original promise: quality ingredients, expert craft, and a sense of occasion that evokes nostalgia and connection.With such a strong legacy, the challenge was to design and develop menus that were consistent across all locations while still accommodating slight variations in offering. These menus needed to feel modern and functional, but also honour the heritage and storytelling that defines the Harry Ramsden’s brand.
Solution
To achieve this, we carried out a detailed review of the existing menus and undertook a thorough discovery process to understand each location’s needs, table sizes, customer demographics, and operational flow. From there, we crafted an A3 double-sided menu that balanced contemporary design with iconic brand elements, ensuring the Harry Ramsden’s story remained at the heart of the guest experience.The final design created consistency across all restaurants while maintaining flexibility for localised offerings. The layout was engineered to keep guests engaged, highlight key menu items, and support upselling opportunities — all while preserving the heritage and warmth that have made Harry Ramsden’s a British favourite for nearly 100 years.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
