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Graphic kitchen
since 2014
Fruity Fresh
Challenges
Competition on the high street is relentless — especially when you’re surrounded by big-name cafés and chains competing for the same daily rituals. Located in the heart of Northwood, Fruity Fresh had all the right ingredients: exceptional fresh produce, some of the best juices, matcha lattes, and chai in the area, and a concept that went far beyond a traditional fruit and veg store. Fruity Fresh is a modern food hall designed to make fresh shopping enjoyable. High-quality produce sits alongside exotic fruits and a curated range of Asian groceries, allowing customers to explore, cook, and eat better. Alongside the food hall is the juice bar and café — serving flavour-led juices (including build-your-own options), matcha, chai, and healthy food for eat-in or takeaway. From lunchtime Bombay sandwiches to salads, cut fruit, and family-friendly options, the offer was strong — but it wasn’t being seen. Graphic Kitchen were brought in to help put the café on the map, drive real footfall, and give locals a compelling reason to choose Fruity Fresh over the familiar chains just steps away.
Solution
We focused on visibility and impact. Our approach centred on bold, artist-led window posters designed to stop people in their tracks and instantly communicate what Fruity Fresh does best. We led a full product photoshoot, capturing the freshness, colour, and quality of the core offerings — juices, matcha, chai, and the Bombay sandwich — and translated those visuals into striking window displays. Each poster heroed a key product, turning the shopfront into a visual menu that worked 24/7. The result was a clear, confident brand statement that cut through the noise of the high street, increased awareness, and invited customers inside. The outcome was simple and effective: greater visibility, increased footfall, and more bums on seats — exactly how strong, well-executed branding should work.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
