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Graphic kitchen
since 2014
Doner Klubhaus
Challenges
The project began with an idea — but no clear name, no defined brand, and no emotional pull. We originally pitched for the concept, but the client chose a cheaper route. Six months later, the gaps were obvious. The offer existed, but without identity, clarity, or momentum. What was clear was the ambition: proper Berlin-style döner, done without gimmicks or trends. Haus-made, fast, and flavour-first. Spinning meat, loaded boxes, fresh sauces, and hands that move quickly. Food you smell before you see, crave before you plan, and come back for without thinking. Inspired by the streets of Berlin and built for Holloway Road, the concept needed to work as late-night fuel, match-day ritual, and everyday staple. It had to feel authentic, direct, and unapologetically real — messy, meaty, and full of flavour.
Solution
The first step was naming the brand. We curated a name that was distinctive, easy to pronounce, and true to the concept’s Berlin roots — one that immediately felt credible and confident. From there, we built the brand from the ground up, creating a bold, stripped-back identity designed to let the food do the talking. We developed the full visual language, including colour palettes and typography, before activating the brand across social media, digital menus, packaging, and interior brand moments. Every touchpoint reinforced the same message: no fluff, no shortcuts — just the real deal. The final stage was the website, where all elements came together into a cohesive digital experience that matched the energy, attitude, and appetite of the concept. The result was a brand with clarity, confidence, and character — proof that when you invest in getting the brand right, everything else follows.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
