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Graphic kitchen
since 2014
Dallas Chicken
Challenges
Keeping with the times, the client wanted to revolutionise their customers in-store journey by transitioning to interactive touch screen menus. Harnessing the brand's strong reputation, we aimed to weave a consistent and engaging menu experience through each of the 50 franchise branches.
Solution
We designed animated digital menus that swiftly guided customers to find their favourites, while brilliantly highlighting once overlooked promotions. Our efforts resulted in a 20% surge in sales for the client and record-high customer satisfaction scores.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
