.png){kind=small}
Graphic kitchen
since 2014
Cruffins
Challenges
From the charming streets of Riga to the vibrant heart of Covent Garden, Cruffins has carried a story of craftsmanship, creativity, and pastry perfection across borders. Originally founded in Latvia’s capital, the brand built its reputation on the iconic Cruffin — a beautiful fusion where buttery croissant layers meet the soft warmth of a muffin, filled with flavours ranging from indulgent Snickers to refreshing Salmon & Avocado. Each pastry is baked fresh daily and paired with expertly brewed coffee, offering guests a moment of pure enjoyment in one of London’s busiest neighbourhoods.As Cruffins expanded into the London market, the team needed a menu that not only showcased their unique offerings but also communicated their heritage and brand ethos. The menu had to be visually striking, easy to read from a distance, and capable of engaging customers in a fast-paced environment while still reflecting the brand’s artisanal spirit.
Solution
We created a beautifully designed print menu that was prominently displayed behind the service desk, ensuring high visibility for every customer entering the space. The layout was carefully considered to make the content clear, legible, and intuitive, while still giving space to the brand story so guests could connect with the heritage behind each pastry. High-quality product imagery was incorporated to showcase the range of Cruffins and enhance appetite appeal, helping drive customer engagement and encourage purchase decisions.The result was a menu that not only served as a functional ordering tool but also acted as a powerful brand touchpoint — bringing together storytelling, design, and visual clarity to elevate the in-store experience and immerse customers in the world of Cruffins.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
