Cluck’d | Graphic Kitchen | Creative Design Agency in London, UK

Challenges

In the pursuit of a daring new brand that would stand up to industry titans in a crowded market, the client was keen to collaborate with us on crafting a unique concept that chicken-lovers across the nation cannot resist. Armed with their experience managing bustling franchises and ours in promoting fresh brands, the owners had their sights set on establishing a grilled chicken empire of their own.

Solution

Igniting our full suite of capabilities, we took the client’s visionary brief and turned it into a complete brand, ready for service. Working with interior designers and utilising striking interior photography, we shaped a welcoming dining space reflecting the lively Cluck'd brand. Under the creative influence of our graphic design team, we developed the website and menu into a visual feast, as effortlessly accessible as it is attractive. We then produced a powerful brand strategy and social media approach, providing the client with the tools needed to scale swiftly and efficiently.‍As the client gears up to launch several new venues, our dynamic partnership has positioned them to ruffle some feathers in the industry!‍

Visual Hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.

Components

From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.