Canteen | Graphic Kitchen | Creative Design Agency in London, UK

Challenges

CANTEEN approached us to help bring a new Indian street food concept to life, built for festivals, private events, parties and food markets across the UK. The vision was clear: create a brand that captured the energy, flavour and authenticity of Indian street food, while feeling fresh, accessible and exciting for a modern grab-and-go audience. The concept needed to communicate generous portions, real recipes, bold flavour and a true culinary experience rooted in the streets of India.

Solution

We developed a vibrant brand identity and narrative that brought CANTEEN’s story to life, from India to London, made with love. At the heart of the brand, we created the strapline “Delicious India”, a simple and memorable expression of the experience CANTEEN wanted to deliver. From there, we helped shape every key brand touchpoint, including packaging, digital menu design, van branding and the online website experience. Each element was designed to feel bold, energetic and full of flavour, while staying aligned with the brand’s authentic roots and street food spirit. The result is a complete brand experience built for movement, events and memorable food moments, helping CANTEEN stand out across festivals, celebrations and private catering experiences.

Visual Hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.

Components

From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.