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Graphic kitchen
since 2014
Amma & Atta
Challenges
Indian food. Inspired by Ayurvedic principles, the brand reimagines Indian cuisine as light, nourishing and perfectly suited to the modern working day. The challenge was to communicate a concept that was both deeply rooted in heritage and entirely new to the market, while building confidence with customers, partners and investors before launch. The website needed to tell a compelling story, explain the market opportunity and position Amma & Atta as a premium, scalable hospitality brand from day one.
Solution
Working closely with the founding team, we delivered a complete website strategy and design process that translated the Amma & Atta vision into a premium digital experience. Beginning with a discovery workshop and wireframing sessions, we carefully planned the customer journey before creating responsive desktop and mobile designs. Every page was designed to communicate the brand story, showcase the concept and present the investment opportunity through a clean, modern and engaging user experience. Following design approval, we developed the website in WordPress with a fully editable content management system, giving the Amma & Atta team complete control to manage and update the website as the business grows. The website was optimised for performance, technical SEO and mobile devices, with Google Analytics, data tracking, SSL security and post-launch optimisation all implemented as part of the project. The result is a fast, elegant and commercially focused website that reflects Amma & Atta's premium positioning, introduces a completely new category of Indian daytime dining and provides a strong digital foundation for launch, investment and future expansion.
Visual Hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
Components
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
