MENU DESIGN

A restaurant’s menu is one of the most important internal advertising tools that can be used to educate a guest about the experience they are about to have.

What we have achieved

15%^*

Increase in sales

200%^*

Increase in footfall

30%^*

Increase in social activity

Menu Design Process

1/4

Briefing

We'll meet with you to complete one of our questionnaires, aiming to fully grasp your requirements. A crucial aspect we consider is the lighting in your venue and the size of each table. With this information, we can craft a menu that genuinely encourages diners to spend more.

The Results

2/4

Visioning: Mood Board ideas, fonts, style and colours

We dissect your brief to provide our creatives with the right direction, ensuring our design aligns seamlessly with your brand and restaurant ambiance.

The Results

3/4

Creation & Initial Drafts

Using our research and development, we commence crafting the initial design. The design team collaborates closely with the creative director, forming the design based on the agreed look and feel established during the visioning stage.

The Results

4/4

Finalisation and Client Tweaks

Once we've shared the design, we welcome feedback and revisions to ensure clarity on our vision. At this stage, we recommend printing proofs and testing them during a soft launch to make any further adjustments before the grand opening.

The Results

The results

Ready to kickstart your project?

Call us: 01895 474 752

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Menu Architecture

By Nisha Parmar

A restaurant’s menu content is a very important part of the brand. It needs to have personality, sound exciting and match the restaurant theme/vibe. Once a customer has taken in the style and vibe of the restaurant they are now sitting in front of words which will help explain your food and tell them the story of your vision and mission. This goes hand in hand with the design and should work in tune together to formulate the ideal marriage and get your customers excited and engaged with your brand.

We'll sit down with you to understand the style and type of food you'll be serving. Once the briefing is finished, we'll request the names and descriptions of all the items you'll serve. Following this, we'll begin crafting the content. We'll then seek feedback and make adjustments as needed before progressing to the menu design phase.

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Our services

15%^* Increase in sales

Canteen

Our mission was to support the client in launching an innovative concept: authentic Indian deli-style cuisine that transcends the usual curry van offerings. We set out to assist them in filling London's flavour-void with the aromatic tastes of Mumbai's street food, utilising our seasoned experience in developing thriving food trucks.

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15%^* Increase in sales

Rasa Street

With lines stretching out the door of his Indian restaurant, the esteemed Das Sreedharan was inspired to rise to the demand and expand into a new venture. Harnessing our flair for brand innovation, we partnered with the client to pioneer a spin-off street food alternative that offered something new while keeping his charm front and centre.

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15%^* Increase in sales

The View from The Shard

Despite being a premium tourist spot, The Shard needed to reimagine its drinking experience to ensure London’s iconic tower had a cocktail menu as captivating as its views. Celebrating their 10 year anniversary, the client called for a refreshed drinks selection - one that would mirror the grandeur and charm of the Capital itself. With our flair for creating irresistible menus, we strived to honour this special occasion and boost engagement with the venue’s brand.

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